Chief Marketing Officer
Since joining the leadership team April 2016, Deserie Lawrence has transformed Blue Water Development from a company known by its founder’s highly regarded name to a brand recognized for exceptional coastal real estate development.
The California native graduated in 1997 with a bachelor degree in marketing from University of Maryland’s Robert H. Smith School of Business. A position in sales lured her to the Shore in 1999, where similar subsequent positions kept her here, but it was a handful of articles about the transition from traditional to digital marketing that launched Deserie into the most influential facet of her career. In 2011, Deserie co-founded Social Media Architects, a marketing firm she later renamed GNPR Social when it became a solo venture, offering digital marketing with a heavy focus on social media. She simultaneously taught classes at local colleges and led seminars nationwide.
As a company looking to rebrand and grow, Deserie’s marketing efforts garnered Blue Water Development’s attention. Lawrence now leads the company’s small in-house marketing team but also has a full bench of “exceptional outside creative team members” who work behind the scenes to establish the “face” of the company.